BlogHost With The Most

Why the Ski Hall of Fame relies on Humanitix for 50% of its annual revenue

19th Jul 2023

Two women and two men standing on stage with snowboards
“We have to look at ways that we can raise more money, as we are a non-profit organization. The important thing to talk about is that 50% of our annual operating budget comes just from the Induction Evening itself - from sponsorships, ticket sales and the money we raise in our silent auction. That's why this event is so important. And that's why I commend Humanitix because we put all of our faith in them based on a very delicate piece of our overall pie.”

- Justin Koski, Executive Director

Ski fashion models on the runway with a mountain backdrop

Host with the Most: U.S. Ski and Snowboard Hall of Fame

The U.S. Ski and Snowboard Hall of Fame is a registered 501c(3) non-profit dedicated to honoring and celebrating the athletes, pioneers and visionaries of the United States who have significantly enriched the global sports of skiing and snowboarding. Their stories and historic memorabilia are preserved and showcased in the national museum located at the birthplace of organized skiing in America, Ishpeming, Michigan.

Award winners on stage at Induction Night

Quick stats:

  • 25% of admin time cut down
  • $250,000 in ticket sales
  • 1,000+ attendees
“We were with another ticketing platform and I'd been looking for a simple solution that could be customized with a ballroom layout and an assigned seat chart. They weren’t listening to their customers, things just weren't changing and the fees were crazy. I didn't feel good about what I was getting from them and I'm not spending my money, I'm spending like ski people's money, so I just thought Humanitix was a better option that they would all choose.”

Women posing in front of a Boarding for Breast Cancer stall in hot pink pants

“Humanitix allows us to map our ballroom by drag and dropping tables of 10 and having it correlate with exactly the size of the room that we're working with. As sponsors confirm, we just rename the table. Humanitix also has the option for potential ticket purchasers to view the live seating arrangements and search to see if their friends have already bought a ticket, and choose seats next to them. The functionality worked perfectly - it was great on both the backend and for our front-facing customers. It was just so slick and unlike previous years, we had no door issues.”

Someone being awarded a gold wrestling belt award on stage

“We were also able to gather everyone’s emails easily for future promotions. A lot of people joined our newsletter through the checkout process. And I really like the simplicity of the confirmation email that the ticket buyer gets which allows them to view their tickets, edit their tickets, assign people, things like that.”

Ski models lined up on the outdoor runway

“Companies like Amazon pride themselves on not having to have face-to-face interactions. With Humanitix it was completely different - Felix and I never thought we'd actually meet, but things aligned and Felix flew over to help out at the event. Turns out he's a great snowboarder! I seriously think that being able to connect with the Humanitix team is super cool. Relationships are everything and you've got to see people and have that personal touch. Felix is super genuine. I can tell he's just trying to figure out what his customer needs and how the product can be developed and adapted from that. And I appreciate that you actually care about what customers want. It's really refreshing that you are out there talking to your end user. It makes me excited to continue to work with Humanitix.”

Snowboard model waving towards the camera in the snow

Humanitix is the world’s first humane ticketing platform that donates 100% of profits from booking fees to children’s charities. Backed by Google.org and the Atlassian Foundation, Humanitix is converting the USD $3.7bn in annual global booking fees into social impact projects that give disadvantaged kids greater access to education, healthcare and a fair go in life.

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