BlogEvent Marketing

Mastering Your Second Event Like a Pro in 4 Easy Steps

3rd Apr 2023

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Congratulations on successfully hosting your first event! Now that you’ve experienced the thrill of event planning, it's only natural to want to take your skills to the next level and make your second event even more successful. But before you dive into the planning process, it's essential to take some time to reflect on your first event and evaluate what went well and what didn't. By analyzing your budget, marketing strategies, and ticket sales results, you can identify areas for improvement and create an even better event the second time around. In this article, we'll share with you four crucial things you should consider before planning your next event. So, let's get started!

Allocating Your Marketing Budget

When planning your first event, it can be challenging to determine which channels will work best for your promotions. However, after running campaigns on various channels such as social media, email, and event discovery sites, you can analyze your registration platform's reports to determine which sources brought in the most revenue and which ticket types sold the most. By doing so, you can make informed decisions on which channels, ticket types, and on-sale times were most effective, allowing you to double down on your efforts for your second event.

Repurposing Media from Your Previous Event

Visuals are essential to promoting your event successfully. Luckily, you can share media from your previous event to entice potential attendees to register for your next one. You can curate content from your and your attendees' photos, use them in your promotions across social media platforms and incorporate them into your event website and social media profiles.

Re-engaging Previous Attendees

Acquiring new attendees is costly, so it's important not to forget about your past attendees. You can segment your mailing list to customize messages for them, offer them special discounts or early access to pre-sales, and share valuable content on social media to keep them engaged. Your past attendees can also be your biggest promotional tool by spreading hype about your event.

Choosing the Right Ticketing Partner

Your event management solution should make your day-to-day operations easy, inspire confidence in your attendees that they can make purchases securely and provide you with the support you need. When choosing a ticketing partner, ensure that you can access all the necessary data, sync with other best-in-class solutions, and that your event management platform stays up and running, especially during high demand on-sales.


Humanitix is the world’s first humane ticketing platform that donates 100% of profits from booking fees to children’s charities. Backed by Google.org and the Atlassian Foundation, Humanitix is converting the USD $3.7bn in annual global booking fees into social impact projects that give disadvantaged kids greater access to education, healthcare and a fair go in life.

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