Why a user-friendly platform and app is key for this theater

"I love that Humanitix is so user-friendly - it’s literally so simple to use, both for us and for our attendees, many who are parents of children. And I love the idea that the booking fee profits are going to charities."

- Micki Doherty, Founding Partner and Artistic Director

Host with the Most: Ghostlight ETC

Ghostlight Educational Theater Collective is a theater company that works with children - kindergartners through to college-age kids. It exists to inspire, nurture, challenge, amaze, educate and empower artists and audiences, in order to foster a more conscious and compassionate community. Its priority is making both performance and technical theatre accessible for all regardless of race, gender, identity, disability, or socioeconomic status. Theater should be a means by which students grow and create by examining their sense of self and the world in which they live.

Quick stats:

• 60+ shows a year
• 12,000+ attendees
• $150,000 in ticket sales

Micki and her team were looking for an easy-to-use platform that could provide accurate reporting when it came to ticket sales.

“With the old company I was with, they used to do all the ticketing themselves and it was a s*** show. Nothing was recorded properly and there was a lot of like hiding who sold which tickets and who got in for free. So we could never have an accurate idea of how much we actually sold.”

The Ghostlight ETC team did extensive research and found Humanitix.

“When we switched to Humanitix it was such an easy system to make tickets more accountable. All transactions are now recorded and reported on the platform.”

"Previously we were using a different company which wasn't user-friendly and parents of our students had no way of going back and changing their ticket or refunding themselves. It became a part-time job for us to deal with all this. With Humanitix, we can always say, hey, you can go change your seats, you can refund your tickets, stuff like that. That just makes it so much easier.”

What features did Micki love the most?

User-Friendly App

“I like that I can go into the Humanitix App and check how many tickets have sold and who has checked in. It’s really important for me that the app is user-friendly because let's be honest, I'm 52. And sometimes I don't want to dick around with anything super challenging. And the other thing is I can look up people’s names really easily if they have forgotten their tickets. Like yep. You're right here, I'm gonna check you in. Go on in.”

Easy Reporting

“When I go into Humanitix, it brings up all the shows we are hosting, and breaks down all the tickets we have on sale. When people say the show is sold out, I can go in and see right away the premium tickets are sold out but the standard tickets are still available.”

We love you too, Micki! If you happen to be in the area, check out Ghostlight ETC's amazing productions here.