Why Humanitix is all-in on the 100% for Purpose™ Club
30th Jan 2025
At first glance, salad dressing and ticketing might not seem to have much in common. But as Alex Amouyel, the President and CEO of Newman’s Own Foundation, explores in her recent TED Talk, the answer isn’t about food—it’s about rethinking the way businesses operate to serve humanity by repurposing their profits.
And at Humanitix, we’re not just inspired by this movement—we’re all-in.
We’re proud to be the second founding member of the 100% for Purpose™ Club, joining a growing movement of businesses that exist to maximize impact.
Here’s why this matters and how we’re helping to reimagine capitalism for the better.
What Is the 100% for Purpose Model?
In her talk, Alex explores how the Newman’s Own Foundation — founded by actor Paul Newman — flipped the traditional business model on its head. Instead of accumulating wealth for shareholders, 100% of profits from their salad dressings, pasta sauces, and snacks go directly to social programs around the world.
This isn’t just a corporate social responsibility initiative — it’s a complete redesign of how business can be a force for good.
💡 The idea is simple: build a successful business where every dollar of profit goes to impact And it’s not just an experiment. It works. Newman’s Own has donated almost $1 billion AUD to charity.
So, what if this approach wasn’t just a rare exception? What if more businesses put impact first — not as an afterthought, but as their entire purpose?
You're speaking our language! That’s exactly what we believe at Humanitix.
Why Humanitix Joined the 100% for Purpose Club
Humanitix was built with the same philosophy as Newman’s Own—but instead of selling salad dressing, we sell tickets to the world’s most exciting events.
💰 The catch? Believe it or not, there isn't one. 100% of our profits are dedicated to charitable causes worldwide.
To date we’ve donated over $16.5M AUD to our charities, and we’re scaling fast!
As a social enterprise, we exist purely to create impact. Every booking fee that passes through our platform helps to:
✅ Fund education programs for disadvantaged kids
✅ Provide effective and quality healthcare in low-income communities
✅ Ensure there is housing, food and nutrition, safety and stability for those who need life's basic necessities in order to survive and thrive.
By joining the 100% for Purpose™ Club, we’re reinforcing our commitment to not just doing business, but doing good at scale.
We’re proving that ticketing doesn’t have to be exploitative with excessive fees and terrible customer service — it can be a force for real change.
And just like Newman’s Own, we’re showing that capitalism can be done differently.
What’s Next? Scaling the Movement
We know this model works. We’ve already:
🎟️ Donated over $16.5M AUD to our impact projects, proving that purpose-driven ticketing is a viable alternative to the ticketing incumbents notorious for charging excesive fees and terrible customer servicet.
📚 Funded over 16 million days of education for underprivileged kids.
💡 Inspired more companies to rethink their purpose.
But this is just the beginning.
By doubling down on our 100% for Purpose commitment, we hope to inspire more businesses to adopt this model — and show regulators, consumers, and entrepreneurs that a better, more sustainable version of capitalism is possible.
The question is no longer: Is a 100% for purpose model viable?
We're now asking: How many industries can we transform next?
❤️ Join the movement and read real stories of purpose at 100forpurpose.org
Humanitix
Humanitix is the ticketing platform that dedicates 100% of profits to charity. With tickets for good, not greed, Humanitix takes the booking fees we all hate paying and dedicates the profits to charity. Your booking fees help provide access to education, healthcare and life’s basic necessities to millions of humans across the world.