Could your ticketing experience be harming your brand?

With so many events out there, it’s more important than ever to create an unforgettable experience, and to stand out in the mind of your customers. Every interaction with your audience matters, including how they buy tickets.

The ticketing process is often the first time potential attendees come face-to-face with your brand. But if you're relying on generic ticketing platforms, you could be letting their brand steal the show instead of showcasing your own.

Don't let your ticketing platform overshadow your brand

Every touchpoint is a chance to build brand equity, and the ticketing process is prime real estate. Think of it as the gateway to your event, the first impression that sets the tone for the entire attendee experience. Generic ticketing platforms plaster their branding all over this crucial moment, leaving your potential audience underwhelmed and unengaged by this diluted messaging. This is a missed opportunity for you to build brand recognition, establish trust, and create lasting connections.

Humanitix does things differently. We get the power of branding, and we know how important it is to create a smooth, branded ticketing experience.

Going beyond the basics

Humanitix lets you ditch the default templates and design a ticketing experience that truly reflects your brand. Here's how:

• Logo integration: Easily incorporate your brand logo throughout the ticketing journey, ensuring your brand is front and centre from the very first interaction.
• Colour control: Build your ticketing experience using your brand colours. Consistency is key to creating a recognisable experience for attendees.
• Visual storytelling: Include high-quality images and videos to showcase your event in all its glory. Let people see what they can expect and get them excited to be there!
• Take it further: Add an event playlist, or a customised background, to create a fully immersive experience for your ticket buyers.

By using these customisation features, you can create a ticketing experience that resonates with your target audience, strengthens brand recognition, and ultimately sells more tickets.

But it's not just about looking good…

A branded ticketing experience builds trust and creates a positive connection with your brand. When attendees see a ticketing page that reflects your brand personality and values (and not the ticketing company’s!), they're more likely to feel a positive connection with your brand and become advocates – turning ticket buyers into loyal fans who spread the word and contribute to your long-term success.

With Humanitix, you're not just selling tickets, you're building brand equity that goes far beyond a single event. Choose a customised ticketing experience that makes a lasting impression, builds your brand, and sets the stage for a sold-out event – and leave the generic, self-serving platforms behind!