Don't let uncertainty derail your event: Building trust with your attendees

The events industry is facing a bit of a conundrum: rising costs for everyone mean ticket buyers are reluctant to shell out cash for tickets in advance, leading to lingering anxiety all-round about last-minute cancellations. In this climate, building trust with your attendees is more important than ever. It's about turning those hesitant “maybes” into excited attendees.

We’ve compiled a few key ways you can reassure your attendees and keep those ticket sales ticking over.

Be transparent! Save the surprises

Let's be honest, nobody likes surprises when it comes to cancelled events. If you have clear refund policies in place, make sure they're easily accessible on your event website and your event page. Consider offering optional ticket insurance as an add-on – a little peace of mind goes a long way. Platforms like Humanitix offer optional buyer protection with partners like XCover to make the process simple and secure for both you and your attendees.

Build a community and keep in touch

Communication is key! Create an email list or online forum where you can chat directly with your attendees, address concerns, and keep them updated. Highlight the safety measures you're taking and the plan you have in place for any unexpected bumps in the road. Humanitix offers built-in communication tools to help you foster a thriving event community.

Flexibility is your friend

Think about offering tiered pricing, pre-sale packages or "early bird" discounts to get people excited and buying tickets sooner. Explore Buy Now, Pay Later options to make attending your event more accessible. After all, who doesn't love spreading out the cost of a good time? Humanitix integrates seamlessly with popular Buy Now, Pay Later services like Afterpay and ZipPay.

Ethical ticket resale: A win-win for everyone

Offer secure ticket resale. This lets attendees who can't make it recoup their costs, while ensuring you don't have any empty seats. It's a win-win for everyone! Humanitix's ethical ticket resale ensures fair pricing and a secure transaction process for both buyers and sellers, while giving you back control of how and when your primary and secondary tickets go on sale.

By prioritising attendee security and offering flexible options, you can build trust and ensure a successful event, even in uncertain times.

Ready for better event ticketing?

Humanitix offers all the features you need and a smooth ticketing experience for both you and your attendees. Oh, and 100% of profits go to charity! You can get started now for free or chat to one of our friendly event specialists.