6 Free Marketing Tools for Event Host Beginners

Are you an event host looking to take your marketing game to the next level? Do you find it challenging to attract more attendees to your events? Well, look no further because we've got you covered!

In today's digital age, marketing is crucial for any event's success. With so many marketing software tools available, it can be challenging to know which ones to use and how to use them effectively. As event hosts ourselves, we understand the struggle of finding the perfect tools to promote an event.

That's why we've put together a list of 6 free marketing software tools that you can use to market your next event like a pro! These tools have been tried and tested by our team, and we can guarantee that they will help you attract more attendees and make your event a roaring success.

Our list includes tools for creating visually stunning graphics, designing email campaigns, and managing your social media accounts, among others. With these tools, you'll be able to create eye-catching promotions, engage with your target audience, and build buzz around your event.

Vimeo

As a video professional, you're probably familiar with Vimeo. This online platform for video collaboration and distribution boasts a customizable, embeddable player that loads faster than the competition. Plus, it provides detailed viewer analytics, including location and viewing time.

But Vimeo isn't just for creators. As an event host, you can leverage this powerful tool to elevate your video marketing strategy. With Vimeo, you can embed your videos anywhere, add clickable calls-to-action to capture leads, and track your video's performance to identify what resonates with your audience. And even better, the free plan offers 5GB of storage, ample for personal use.

Milanote

Milanote is a user-friendly video marketing tool that lets you transform your ideas and projects into visually engaging boards. With its sleek and intuitive design, Milanote makes you feel like you're working in a creative studio.

One of the best things about Milanote is its free plan, which offers plenty of functionality. You can create up to 100 notes and to-do lists, upload 10 files, and save 10 images. Plus, you can easily add links from the internet and share an unlimited number of boards with your visual collaborators, who can view and edit in real-time.

So if you're looking to elevate your video marketing game, don't miss out on Milanote. It's the perfect tool for planning, organizing, and structuring your next video campaign.

Google Search Console

If you're an event marketer, then you can't afford to overlook Google Search Console. This powerful tool provides a wealth of information about your website's performance, including on-site issues, keyword rankings, and backlinks.

One of its standout features is the ability to identify underperforming content. Google Search Console shows you which pages or blog articles are receiving low clicks, views, and impressions, and have a low average position in Google search results. Armed with this data, you can take steps to optimize your content and improve its visibility and engagement. From monitoring your site's health to boosting your content strategy, Google Search Console is an indispensable asset for any marketer.

Later

Later is a feature-rich social media scheduling tool that's perfect for planning and automating your Instagram posts. But that's not all - Later also supports scheduling for Facebook, Pinterest, TikTok, Twitter, and LinkedIn.

With a focus on visuals, Later offers a range of tools for optimizing your Instagram content, including hashtags and keyword research. You can plan out your content calendar and store all your media in the asset library, tagging each item with notes, labels, and stars for easy filtering and organization. Whether you're a social media manager or an influencer, Later is an invaluable tool for streamlining your content creation and publishing workflows.

Meta Business Suite

Meta Business Suite is a one-stop shop where you can manage all of your marketing and advertising activities on Facebook and Instagram. It centralizes tools that help you connect with your customers on all apps and get better business results. Whether you’re using it on desktop or mobile, Meta Business Suite makes it easy to view notifications and respond to messages quickly. You can also create or schedule posts, stories and ads for your business, and you’ll find helpful insights to optimize your efforts as you go.

Google Campaign URL Builder

As an event host, you want to ensure your ad campaigns deliver optimal results. For this, you can leverage the Google Campaign URL Builder, a free tool that lets you track your campaigns' performance and effectiveness.

To get started, simply add a tracking code to your URL, which combines your campaign parameters with your campaign URL. This code helps you identify how users are arriving at your site and gives you valuable insights into your campaign's success. With the Google Campaign URL Builder, you can fine-tune your marketing efforts and drive better outcomes for your business.

We know that planning an event is no easy feat, and marketing can be a daunting task. However, with the right marketing software tools at your disposal, you can make the process much more manageable and less stressful. Plus, the better you market your event, the more attendees you'll attract, which ultimately translates to more success and revenue for you.

So, whether you're planning a music festival, a business conference, or a charity fundraiser, these marketing software tools will help you get the word out and make your event a huge success. Get ready to say goodbye to empty seats and hello to a packed house!