How 1 second could make or break your event's ticket sales

Convenience is everything in the events marketplace, and a seamless ticketing experience can make or break your event. Clunky interfaces and laborious purchasing processes no longer cut it. Attendees expect a smooth journey from browsing to checkout. Here at Humanitix, we understand that a frictionless ticketing experience - and a platform you can rely on - plays a huge role in your event's success.

Don't let sluggish platforms slow you down

Many ticketing platforms make bold claims but often fall flat when it comes to user experience. Some platforms boast about having the "Best attendee checkout in the industry," yet their page loading times can be a frustrating inconvenience for potential attendees.

Research by Akamai shows that even a one-second delay can result in a 7% drop in conversions. For event hosts, this translates to missed ticket sales and a dent in revenue.

Putting people first, driving sales

At Humanitix, we prioritise the human element of the ticketing experience while also helping you boost your sales. We recognise that every interaction matters and work to make each step of the ticketing process as smooth as possible.

Take a look at how we solve some of event ticketing’s most common pain points:

• Account creation: Many platforms force attendees to create an account before purchasing tickets which can be a real deterrent. Baymard Institute reports that a whopping 22% of users abandon their carts due to a lengthy / complicated checkout process. At Humanitix, we provide a direct no-login checkout experience, eliminating the need for the frustrations of account creation and streamlining the purchasing process.

• Page load time: Page load time is critical when it comes to ticketing! Research by Google indicates that 53% of mobile site visits are abandoned if pages take longer than three seconds to load. At Humanitix, we prioritise speed, with an average load time of just 1.44 seconds.* Every second counts when it comes to capturing your audience's attention, and driving purchase completion.

• Express checkout: We take speed a step further by offering Express Checkout options like Apple Pay and Google Pay. This allows attendees with pre-filled information on their devices to complete their purchases in a single click, eliminating the need to manually enter details. This frictionless experience can significantly reduce cart abandonment rates and boost your conversions.

• Creating a buzz: Urgency is key to driving ticket sales. One effective strategy is to display the number of tickets remaining for an event. A study by ConversionXL found that scarcity messaging can increase conversion rates by up to an incredible 226%. Humanitix provides tools to showcase the limited availability of tickets, encouraging attendees to act fast and secure their place at your event.

A smooth journey matters

The ticketing experience is an integral part of event planning that shouldn't be overlooked. By prioritising speed, convenience and a human-centred design, Humanitix aims to revolutionise the way events are ticketed. Whether you're organising a small workshop or a large-scale conference, we're committed to ensuring your attendees have a smooth, seamless, and memorable experience. And 100% of Humanitix profits are dedicated to charity - event ticketing made good!

* based on PageSpeed Insights Largest Contentful Paint LCP origin data as of February 2025. LCP measures how long it takes a page to load, from when it starts to when it renders the largest text block or image.